01 · Brief
Goal, audience, assets, domain, deadlines. One page of truth before build starts.
02 · Structure
Sitemap and page roles — company vs portfolio vs tools, not clone-paste.
03 · Build
Design system, real media, multi-page templates, motion, forms, deploy.
04 · Proof
HTTP checks, visual QA, hard-refresh proof before we say done.
Principles
What we do not do
- Half-live sites that will “be finished later”
- Plastic SaaS templates with no personality
- Automation without budgets and governance
- Claiming “Athens servers” when the machines are in Germany